Introducing a Breakthrough in Sustainability:
The C MINUS® (Carbon Negative)
Certification Standard
Designed to protect life on Earth from climate change and disease.

The Traceability Institute is a non-profit 501 (c)(3) corporation formed to promote the development and use of the C Minus® Standard Certification Mark so consumers can easily identify healthy products that are also good for the environment, by meeting at least one of our two standards:

  1. A product made in a factory certified to comply with the Goals of the Paris Agreement so that the manufacture of the product results in a net reduction of atmospheric carbon.

  2. A product that tests free of any natural or synthetic chemical known to cause cancer, birth defects, or other reproductive harm, as per the California Proposition 65 List.

    Why is the best standard Carbon Negative instead of Carbon Neutral? To support life on Earth, we need to lower carbon dioxide levels from 423ppm to 350ppm or lower. This requires removing extra carbon dioxide from the atmosphere through sequestration.

    C MINUS® Certified Products: Environmentally Friendly and Safe.